Boomer & Hudson

Monday, May 13, 2013

Hi All - Tonight I want to introduce to you a new brand that has mastered the perfect tee shirt - Please welcome Boomer & Hudson onto the scene! I'm sure each and everyone of you has a massive tee shirt collection from over the years, but how many of them do you actually wear?? I went through mine tonight and realized I really only like a handful of them, which often makes getting dressed in the dark for 6 am spin class more than a challenge. In addition, I am always stealing from the boys (sorry J.). Men's tee shirts are just so much more comfortable to lounge in, sleep in and spin in etc.

I sat down with Jake Morris, Co - Founder of B&H, and got the low down on what makes this brand stand out from all others on the market. These shirts definitely get the Mink Sunday stamp of approval, and I will be adding one to my collection ASAP!

Bisous, Elle

B&H: I first want to start off saying that I am a big fan of Mink Sunday and have to be towards the upper echelon of male followers
MS: Thank you!

MS: Boomer and Hudson in three words. Go:
B&H: Quality. Fit. Comfort

MS: What was the idea behind the line?
B&H: The idea came from recognizing a need, a need I share personally with all my buddies.  I only recognized it through years of experience (dressing myself) and would explain it in two ways: 1) Like everyone, I have a big tee shirt collection but only ever wear a small percentage of them. I pick up tee shirts from everywhere.. old sports team, charity events, places I've been, schools I've attended, list goes on. Problem is I like tee shirts and want to wear them everywhere, but it's rare to find one that I like enough to wear consistently. I've got no way to add to that collection of my few winners, I just pick them up randomly over time.  There's no company devoted to high quality, well fit, cool tee-shirts, and I wear those few that I have all the time.  

2) If there's anything out that does target the young adult tee shirt wearing demographic it's probably something overly preppy, a way too graphic surfing company, or a sports team.  Surfing and sports shirts are certainly not versatile, and like most I don't wear pastels everywhere.  In each of those shirts, people can feel a little fake, unless it's just who they are.  And as we get older the more awkward they get to wear out.  The majority of us fall somewhere in the middle, that's the Boomer & Hudson crowd. 
The quote and coordinates on the first few series of shirts are how we're differentiating the brand to start. It takes an edgier, harder twist on some of the brands and concepts we grew up wearing. I can promise you won't see typical locations or quotes on any of our shirts.

MS: Is this brand for the ladies too?
B&H: The brand launched with just men's shirts but so many of my girl friends are interested and excited about the brand I plan to make women's tee's for the summer. Stay tuned girls...more too come 

MS: Pretty unique name, where does it come from? 
B&H: The name was actually the tough part for us.  We did not want something over the top, or even too edgy.  Had to be simple, easy to say, recognizable, different,  and hopefully have some personal meaning to it since its our company.  Very difficult to meet all those requirements.  Boomer and Hudson are the dogs of two very close friends of mine, James and Taylor. They're a young married couple in NYC, and James was my college roommate.  I view the dogs as basically my own and love their names.  Hudson has its obvious affiliation to NY, and the rest of us involved in the brand are all roommates who live one block from the Hudson in Tribeca. 

MS: Whose wearing Boomer and Hudson and where to?
B&H: B&H is for the guy that doesn't need anything more than a great fitting tee shirt and khakis/jeans to impress. It's for the times when you want to stay casual and comfortable but still look good . Launching the brand right ahead of summertime was strategic since we'll be out and about in Montauk and South Jersey all summer. Its the type of shirt you can throw on right from the beach with a pair of khakis, hit the Montauket, or the Whitebrier and feel ready to get loose

MS: Any other exciting B&H products on the horizon?
B&H: I think we're planning a special Fourth of July shirt for early summer which will pay tribute to the armed forces.  For now all we'll say is we're sticking to tee shirts, but the well fit and well made theme does pertain to other core items in the wardrobe, so we have some other things in mind for down the road.

MS: Where can I get my own B&H tee?
B&H: I've been pleasantly surprised with the popularity in the Drake Passage T-Shirt and we have limited supplies left. Our has all the info on how to get a shirt and will have subsequent info on the next line most likely in early June. A short description of the coordinates on the shirts can also be found on the website.

B&H: On a side note, my other passion is music. I have earphones plugged in whenever socially acceptable and I am constantly asked for song recommendations. So I am going to try to post a few songs on Fridays this summer via the website to take people into the weekend with--- of course never to compete with Mink Sunday's Music Monday.

We think we are going to be seeing a lot more from Boomer and Hudson! To purchase your own Boomer & Hudson Tee, visit their website HERE and email your order to!


  1. New brands are really exciting! Many businesses today are focusing on t-shirt branding to promote their companies and I can see that most of them have been successful. I hope that B&H will continue to be the source of quality, fit, and comfortable t-shirts so that they can be loved by the people. Well, I hope they’ll have better designs in their next set of marketable shirts. :)

    -Vernia Soriano-

  2. B&H looks like the real deal- Just found your blog and now following along on GFC!
    The Pumpkin Spot